Blar i forfatter "Pethiyagoda, Niyomi Ayesha"
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Explaining fish consumption in Sri-Lanka: The role of consideration set size, attitude, knowledge, convenience orientation, price consciousness, and variety seeking tendency
Pethiyagoda, Niyomi Ayesha (Master thesis; Mastergradsoppgave, 2011-05-16)The primary purpose of this study to understand how the consideration set size affect for consumption frequency of fish in Sri-Lanka. Consideration set size of fish is considered to be affected by consumer attitude, convenience orientation, and consumer knowledge in Sri-Lankan context. Thus, the second objective was to investigate how consumer attitude, knowledge, convenience orientation, variety ...